Social Media
You have probably heard about websites like MySpace, Facebook, and YouTube and you may even be aware of social bookmark sites like Delicious and Digg, but is your church using these social media as part of its online strategy?
What exactly is social media and how can your church utilize social media as part of your online marketing strategy?
Social media is a way for people to interact online and a way to distribute information to the masses. Both the opportunity for interaction and the chance to have their voices heard have made social media extremely popular, especially with the younger generation. The true power of social media comes from exchanging ideas and opinions. Churches must be intentional in encouraging members to engage in this exchange. Your church staff may not have the time or the Facebook orientation to make your group page a success. Taking an intentional approach to social media can create dividends that lead to more participation and engagement.
Social media has given unprecedented access to people and ideas. Having all this access to people and being able to distribute messages around the world is a great opportunity for churches. As well as another way to connect with church members, meeting them where they are at. But it can take more than creating a Facebook page and waiting to people to join.
How is your church utilizing video, podcasting and social media to spread the Word? How can your church use these online tools to reach people with the Gospel and grow your church?
Contact me to find out how we can impliment a social media strategy that is interactive and targeted.
